Jaguar Cars has two critical issues on its plate as we write this. Both are of its own making, one for what it hopes is the better, the other defies our logic. It is creating a tsunami of outrage against Jaguar management - including new CEO, French-born former Renault executive Thierry Bolloré.
The points of controversy are the announcement Jaguar will become the first established car manufacturer in the world to build nothing but electric vehicles - but not until 2025.
The other is the seemingly vicious court action JLR has taken against Swedish enthusiasts Karl and ChristineAnn Magnusson over either one or several replica C-Types they were building - while in full communication with the Company. That includes visits to the headquarters for consultations!
JLR's actions have caused a severely damaging worldwide backlash against the much loved and passionately supported marque's management.
ALL ELECTRIC
We mustn't forget that of all the regular motor manufacturers throughout the world, Jaguar Cars was the very first to put an all-electric powered car into production - the I-PACE.
This story is from the Issue 206 edition of Jaguar Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Issue 206 edition of Jaguar Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
LE MANS HINTED-MAYBE
THIS CONCEPT WAS FOUNDED ON A VIDEO GAME CAR CREATED BY JAGUAR'S DESIGNERS AND ENGINEERS. WHAT IS IT'S FUTURE?
TIME TO GET YOUR X351
We are often asked for advice on the best value modern used Jaguar, and also what is a future classic. There is one answer to both - the last XJ.
XJ220 MISSION
KERRY MANOLAS ORDERED THE FIRST XJ220 IN AUSTRALIA. IAN CUMMINS PICKED IT UP WITH HIM.
IT'S ON THE MARKET
It's a famous and unIque Australian-raced Jaguar whIch Is now sellIng In the UK
DEFINING ITS MYSTICAL...ESSENCE
What is it about Jaguar that makes it so loved and how did that come to be?
Monaco Historique 2021
12th Grand Prix de Monaco historique
OR DOES IT NEED-AN EPIPHANY?TO ENSURE IT'S SURVIVAL
WHAT IS COMING FOR JAGUAR CARS IN THE NEAR FUTURE? IT WILL BE A PIVOTAL FEW YEARS AHEAD.
SERIOUS UP-DATES MAKE IT BETTER - AND IT'S DIESEL F-pace next level
THE F-PACE IS JAGUAR'S BEST SELLING MODEL AND continues to improve in all ways. The 2021 upgrades are sensational to the point where it now feels close to an XJ from the driver or passenger seats. It is that luxurious. It is multi-purpose too, so aside from family duties, it will handle the dirty stuff like a dedicated SUV and, encouragingly, Jaguar really has got its head around what the F-PACE was capable of achieving from its inception.
JAGUAR SMATTERINGS
Should historic cars be raced at full tilt? Make up your own mind after learning how this ex-Australian C-Type was virtually destroyed.
QUIETLY FAMOUS
The first XK120 despatched by Jaguar Cars spent its first decades around Sydney.