No Regrets

How Ambition, Drive, and a Few Youtube Videos Helped Create This Cadillac
 

- Joe Ray

Car culture is an acquired lifestyle. Much like anything in life, we’re introduced to different cultures and it’s up to us to decide whether we like it or not—and lowriding is no different. Regardless of whether you low-ride, hot-rod, or do the import thing, each discipline of car culture has something that draws in each of its participants. In the same breath you will hear many who talk in a very general sense. These are the folks who talk about growing up in the scene with hardly any details; on the flip side you’ve got your guys who remember exactly what part of the culture drew them in. Well, Joel Bouche is part of the latter group. He’ll tell you how he learned about lowriding from being around the scene, but his memory gets specific as he says, “I remember rolling in my uncle’s '70 Impala. We used to roll through the streets of Dallas/Fort Worth and I knew right then and there that this lifestyle was for me.”

While the memory of his uncle’s Impala is specific, he understands that his uncle’s Impala sparked his interest in lowriding, but it was a Cadillac that stole his heart. “I’ve been in love with the Cadillac brand as far back as I can remember. To me a Cadillac represents wealth and accomplishment and I was able to purchase my first Cadillac coupe at the age of 16, but unfortunately that Cadillac only lasted me about a year because I got side-swiped one day while on the way home.”