So said famed travel documentarian Anthony Bourdain, who nailed it down rightly in stating why every trip is life-defining. The time when we at MOTORINDIA sat down to contrive what would later take shape as the ‘Happiness Truck’ campaign, little did we know that we would accomplish much more than what we had intended, to the extent that all the surprises, revelations, wisdom and grasp of the reality we picked up on the way has bettered our perspectives on trucking.
In fact, the experiences gained will even shape how we write about trucks and truckers in the future. Well, the bucket list of the HT campaign included taking a truck to the formidable Himalayas, encouraged by the fact that hundreds of truckers get there every year, via quick detours to all major trucking towns on the way and then engage the stakeholders for happiness and awareness as well as help better their lives and the industry. We did deliver on all those fronts, but what we took back with us – professional learnings and personal experiences, together with a sense of satisfaction – seems way more praiseworthy and noble than what we left behind!
This story is from the November 2019 edition of MOTORINDIA.
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This story is from the November 2019 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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