Anvar Jay Varadaraj - Product Marketing Manager – ELGi Compressors USA, Inc.
MOTORINDIA|September 2019
Young and raring to go, Anvar Jay Varadaraj leads the product marketing team at ELGi Compressors USA, Inc. to not just find a place in the market but to push the company to the second spot in global rankings. What he has is the legacy and business genes of his family to give him the vision and ambition, says Sarada Vishnubhatla.
Anvar Jay Varadaraj - Product Marketing Manager – ELGi Compressors USA, Inc.

He is one who is extremely clear about why he does not want to be in the limelight. In that context, being featured in this brand new section of the magazine – just the third person to be in the spotlight here – itself would be a contradiction. Yet, it was a coup of sorts and we got Anvar Jay Varadaraj to explain why at ELGi Compressors USA, Inc., it is the entire team – across geographies – which deserves praise rather than the efforts of a single person. As a reflection of his mature approach to marketing, he says, “I love watching people succeed.” The eldest son of Dr. Jairam and Jaishree Varadaraj, Anvar has been working hard to ensure that the legacy of his family continues to be taken forward in the right spirit.

Dr. Jairam Varadaraj is the second generation upholder of the foundations laid by the legendary businessman L G Varadarajulu who set up an automobile garage equipment and air compressor business in 1960. He later served as the Chairman of the ELGi Group. Anvar Varadaraj (33) was born in the US but completed his schooling from the Kodaikanal International School in Dindigul district, Tamil Nadu. He later returned to the US to pursue graduation in Economics and Philosophy, which he followed up with an MBA in Marketing in 2011. “Since my siblings and I were at a boarding school, as a family we spent qualitative time. I was a teenager then, so I was probably too young to appreciate the business side of things in the family,” he recalls.

Denne historien er fra September 2019-utgaven av MOTORINDIA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra September 2019-utgaven av MOTORINDIA.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA MOTORINDIASe alt
ATS ELGI launches new range of equipment for CV segment
MOTORINDIA

ATS ELGI launches new range of equipment for CV segment

GARAGE EQUIPMENT

time-read
3 mins  |
July - August 2021
VECV delivers 50 CNG buses to PMPML in Pune
MOTORINDIA

VECV delivers 50 CNG buses to PMPML in Pune

VEHICLE ZONE

time-read
2 mins  |
July - August 2021
Lucas TVS chosen as one of India's best workplaces in auto industry
MOTORINDIA

Lucas TVS chosen as one of India's best workplaces in auto industry

The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees

time-read
2 mins  |
July - August 2021
JAMNA AUTO launches new trailer air suspension, bullish on market success
MOTORINDIA

JAMNA AUTO launches new trailer air suspension, bullish on market success

Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian

time-read
4 mins  |
July - August 2021
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
MOTORINDIA

Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management

It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics

time-read
4 mins  |
July - August 2021
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
MOTORINDIA

ZF to invest Euro 200 million as part of ‘Refresh India' strategy

ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.

time-read
1 min  |
July - August 2021
Chasing records, making roads, with Tata trucks
MOTORINDIA

Chasing records, making roads, with Tata trucks

Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.

time-read
4 mins  |
July - August 2021
IPL-Shaw JV for DEF solutions takes flight!
MOTORINDIA

IPL-Shaw JV for DEF solutions takes flight!

Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”

time-read
2 mins  |
July - August 2021
What COVID has taught the resilient auto retail industry
MOTORINDIA

What COVID has taught the resilient auto retail industry

In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience

time-read
5 mins  |
July - August 2021
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
MOTORINDIA

“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta

Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.

time-read
7 mins  |
July - August 2021