Milky Mist and Bharatbenz: ‘Quantum of Solace'

BharatBenz has got what it takes to make a preferred trucking partner to a leading dairy foods firm to realise its ‘farm to fork’ promise to its end customers. Dhiyanesh Ravichandran in conversation with T. Sathish Kumar, MD of Milky Mist Dairy Food – a company with one-hundred percent BharatBenz fleet and the first user of the brand’s BS-VI trucks in its region

- Dhiyanesh Ravichandran

On a sunny Monday morning, we reached the campus of Milky Mist – a brand synonymous for premium dairy-based products in the country – located offPerundurai town near Erode in Tamil Nadu. This is perhaps the largest single-location cheese making unit in the whole of India, while also manufacturing over 20 other processed dairy items including paneer, cream, yogurt, curd and so on that intermittently find place in our refrigerators at all times. As we walked in, the first thing that caught my attention was the legion of BharatBenz branded trucks dressed up in eye-catching and splashy liveries, plying in and out of the campus round the clock.

It’s 24x7 affair here, it ain’t a ‘Monday morning’ thing! These company-owned trucks queue up in front of various berths equipped with automated IoT systems, waiting for their turns to get loaded or unloaded. Haulage trucks with insulated tankers bring fresh milk from nearby farms and procurement hubs that is to be unloaded in the facility, while containerized reefer trucks load up packed, finished products for various markets across the length and breadth of the country.