Vice President - Marketing & HR, Madhus Garage Equipment.
It all began with my grandfather failing his matriculation exams way back in the early 1900s in the erstwhile Kingdom of Mysuru. But for his father – a well-known barrister of the times – the news was indigestible. He gave my grandfather an ultimatum to fend for himself financially but that he will be given two meals a day and a place to sleep at night.
A proud boy even then, my grandfather found a job as a linesman with the local electricity board. His kind-hearted supervisor refused to see him as a failure. With his help, my grandfather finished his schooling and joined the college in the late 1930s. He financed his graduation by selling subscriptions for a popular monthly magazine.
One fine day, he sought to buy an automotive component shop with financial help from his childhood friends. And that is how Madhus Mill Stores was born in Mysore. He was farsighted to sense a boom building up in the passenger car and two-wheeler segments and made a well-timed investment in pneumatic tires. Business flourished and he set up a second tire outlet in 1970 in Bangalore. But the joy was shortlived. He was soon diagnosed with cancer and passed away at the young age of 52 years. His sons were forced to juggle between attending college and taking care of the business.
As his second son, my father – B.M. Ravi – was delegated to take care of the Bangalore outlet. In 1981, my father opened his own tire store, Madhus Enterprises and in 1986-87, he established Madhus Garage Equipment. Today, Madhus is present in over 35 locations across India and has training centers in Bangalore, Delhi and the latest one is coming up in Pune, which should be ready by October this year. We have over 110 service engineers, a little more than 60 sales executives and about 240 employees in total.
This story is from the June 2019 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2019 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.