Rico Auto: In Pursuit Of Aftermarket Excellence

With impressive business performance and reputable brand image in the domestic aftermarket, Rico Auto is bullish on its growth and expansion in the times to come, in spite of a lull in first quarter this year. It is also planning to introduce aftermarket products for commercial vehicles by the end of third or early fourth quarter.

- Dhiyanesh Ravichandran

The Gurugram-based Rico Auto Industries Ltd. is a leading supplier of auto components to global and domestic automakers across two-wheeler, four-wheeler, and commercial vehicle segments for over four decades. It was only towards the end of 2017 that the company ventured into the aftermarket business, with a resolve to diversify its activities and consolidate brand presence across OEM and replacement markets in the country. The financial year that ended early this year was Rico Auto’s first full-term year in aftermarket.

Says Mr. Abhishek Kulshrestha, Vice-President - Corporate Materials and Aftermarket: “Our first financial year in the aftermarket business turned out to be really impressive and satisfying, registering a sales quantum worth Rs. 25 crores, along with a respectable brand image in the replacement markets”. The overwhelming response from dealer distributors and end users is encouraging for us to further fulfill the entire basket of consumer needs in this space, he added.