Delivering on time in full
In cinematic language, the ‘underdog’ is one who is cheered on by the viewers in his travails to rise above them and ultimately win. And precisely that is what makes Muniraj a credible protagonist.
He is but one such hero among the 35,000 small farmers across south India that WayCool Foods & Products engages with.
As an exporter of flowers once, Muniraj made huge losses was facing a bleak future. But his meeting with WayCool’s Co-Founder helped him convert his small plot into a collection centre for the agricultural produce of his fellow small farmers and his business took off. He started earning a respectable Rs. 50 lakhs a month. The key to life’s turnabout lay in the business model of WayCool that he agreed to take up.
Redefining ‘Farm to Fork’ Concept
WayCool Foods & Products since then has replicated the business model in multiple locations in south India. A start up born in 2015 with 10 angel investors providing the seed money, WayCool’s founders – all, including his father, experienced professionals of the automotive industry – wanted to standardize the food supply chain in India by making it professional, automated, traceable and delivering quality.
The ‘face’ of the company, Co-Founder, Mr. Sanjay Venkat Dasari, takes care of the entire front-end operations including the top line growth, brand building, creation and management of distribution channels, merchandising, marketing among others. This 24-year-old graduate from the Babson College of Entrepreneurship, Boston, specializing in Finance and Strategic Management reiterates WayCool’s commitment to delivering ‘on time in full’ to its customers.
This story is from the July 2019 edition of MOTORINDIA.
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This story is from the July 2019 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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