TVS Group companies Wheels India and Brakes India signalled their intentions of making it big in the global arena by debuting at the IAA Commercial Vehicles 2018 trade fair in Hanover, Germany, held in September. The companies, both market leaders in India, showcased their range of products and solutions through a nicely-designed joint pavilion, with an eye on adding more global players to their existing customer list.
Make debut at IAA CV fair in Hanover
Exploring opportunities Mr. Srivats Ram, Managing Director, Wheels India, said: “It’s our first presence at IAA and I think to build a brand in Europe, we need to be consistently present at such shows; people keep seeing your brand over a period of time which helps build confidence and increases the acceptability of your product.”
While connecting with the truck and bus OEMs was one of Wheels India’s primary focus areas, the supplier also had other interesting aspects as part of its agenda for the show. “While most of the vehicle manufacturers are known to us, there are probably a few hundred trailer manufacturers who have displayed their products here. We get access to these people and that’s how new business is generated. We also get to see our competitors’ offerings and the new technology which are emerging in the European market and see if something similar can be used in India”, revealed Mr. Ram.
As Wheels India tried to explore new business opportunities from trailer manufacturers, it was interesting to note that its wheels were fitted on around five to six trailers that were displayed at the fair.
This story is from the December 2018 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the December 2018 edition of MOTORINDIA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
ATS ELGI launches new range of equipment for CV segment
GARAGE EQUIPMENT
VECV delivers 50 CNG buses to PMPML in Pune
VEHICLE ZONE
Lucas TVS chosen as one of India's best workplaces in auto industry
The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees
JAMNA AUTO launches new trailer air suspension, bullish on market success
Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.
Chasing records, making roads, with Tata trucks
Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.
IPL-Shaw JV for DEF solutions takes flight!
Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”
What COVID has taught the resilient auto retail industry
In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.
