Strange times everywhere, so don’t worry if you feel confused, you’re not alone!
After six months of restricted access, we’re just beginning to open up. Despite fears of a second wave of the virus, we need to get business moving again. Using MIA links, I talk with a wide range of business people from motorsport and high-performance engineering around the world, and things are heading in the right direction.
Motorsport entertainment is moving forward due, in part, to leadership from Formula 1, NASCAR and series who’ve accepted there being no live audience. This is welcome news for competitors, sponsors and suppliers, but without major commercial impact as yet.
The return of live audiences and amateur motorsport will take time, so much of the business value of the 2020 commercial and sporting year will have slipped by. The best the supply chain can plan for is an early start to the 2021 season later this year and early next, with reduced budgets.
Great show
We face a new paradigm in the business cycle of motorsport entertainment. Series and teams have found they can put on a great show using less track time, days away from home and testing, thereby reducing many costs. TV audiences still enjoy the racing, and so will live fans. F1 demonstrates how they can reduce the time to deliver a race spectacle at one track, and then again the following weekend.
هذه القصة مأخوذة من طبعة November 2020 من Racecar Engineering.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2020 من Racecar Engineering.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
Talk the torque
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Under pressure
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Williams' 2030 ambition
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Racecar looks at the different types of mechanical differential, their benefits and limitations
Das Boot
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Air born
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Remote control
Called variously ‘virtual garages’, ‘mission control’ or ‘race support rooms’ is the future of race engineering sitting in the warm back at HQ?