This month has been both a triumph and a disaster for The World’s Biggest Brand.
Are you one of those people who, upon reading any article about Apple that doesn’t slag them off mightily, rushes to social media to ask, “How much did Apple pay you for this?!”
Well, you’ll be pleased to know that I can tell you exactly how much. In my case: nothing. Isn’t it unfair?
Every time I pen a feature called something like, “New iPhone looks like it’ll be the best phone you can get, until the next good one comes out,” I send off my invoice to Apple (£5,000 and a gold Apple Watch, payable within 28 days). Every single time, without fail, they ignore it. AND they don’t return my calls when I ring to complain.
Then, when I turn up at their offices holding a big placard saying, “Apple, pay me what you owe me for writing sycophantic things about you,” while shouting abuse through a megaphone at anyone coming out of their building, they call the police!
This is why people hate Apple. It’s their sheer money-grabbing unfairness, and their high-handed, control-freak attitude to being shouted at through a megaphone, on the street, by me.
Get to the point, please
This story is from the Awards 2016 edition of T3 Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the Awards 2016 edition of T3 Magazine.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
What has been the most exciting decade for tech?
Jon Bentley ponders which of the last few decades has seen the biggest leaps and bounds in life-improving gadgetry
Leica M11-D
A truly supreme camera - if you know what you're doing
HTC Vive Focus Vision
HTC's premium headset is powerful but pricey
Sonos Arc Ultra
Sonos fans rejoice - the ultimate soundbar is here to upgrade your system
Macbook Pro M4
The ultimate machine for demanding creatives with an eye for style
Folding phones
Android phones have evolved, with the latest foldables delivering giant secondary displays
BIOHACK YOUR BEST LIFE
Time to get in the lab and build a better you for 2025 - Matt Evans tested five health tech upgrades for budding biohackers
TOP TECH FOR WINTER TRAVELS
Get away from it all... except helpful and fun gadgets and gear
SEIZE THE DAY(LIGHT)
Embracing technology is the best way to beat the winter blues. Here's how smart tech recommended by EE can make you positive and productive
Sensational HOME CINEMA SETUPS
Hunker down, get your movie goggles on and pop out the popcorn