MANAGING DIRECTOR
BRIDGESTONE TYRE SALES SINGAPORE
THE business of selling tyres will never be as sexy as the business of selling cars. Aesthetically, it is hard for something round and black to compete with shiny and curvy sheet-metal.
But to enthusiasts and people like Michael Tan who know better, a car is nothing without its tyres. After all, the tyres are the only connection between a car and the road.
Michael, however, didn’t begin his career at a tyre company. The 53-year-old started his career in the automotive industry in 1990 as a workshop manager for Exklusiv Auto.
In 1995, Michael moved to Intra-Motors as a trainer for the Rover brand, where he also had the opportunity to work as a salesman. Two years later, he was working at Fiat as a sales manager.
Michael’s move to Bridgestone Singapore only came in 1998, when he was first assigned to the technical service department. In 2014, he was appointed as the firm’s managing director.
Michael sat down with Torque to chat about the challenges facing the tyre industry, and tells us why there is still room for the brand to grow in Singapore, despite the implementation of a zero vehicle growth rate.
Have you always wanted to work in the automotive industry?
Bu hikaye Torque Singapore dergisinin May 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Giriş Yap
Bu hikaye Torque Singapore dergisinin May 2018 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Giriş Yap
The Power Of Toys
When it comes to challenging gender stereotypes, there is more to toys than meets the eye.
Porsche 911- Eighth Wonder
Now in its eighth generation, the iconic Porsche 911 boasts even greater performance and driveability. It’s surprisingly more civilised, too.
Cool Camry - Toyota's New Large Saloon Is Surprisingly Snazzy
Forget about describing it as an “uncle’s” car – the striking new Toyota Camry is no longer a fuddy-duddy.
Mercedes Cabriolet - A Topless Star
The new C-Class Cabriolet impresses drivers with its sporty yet cosseting character.
Pushy Pussycat
Jaguar’s fiercest feline is even more assertive in SVR specification.
Diesel Cars In Singapore
PROBIN DASS I enjoy reading your magazine whenever I get my hands on a copy.
Ralf Lenninger
HEAD OF INTELLIGENT TRANSPORT SYSTEMS BUSINESS UNIT CONTINENTAL
Carbon Conundrum
Could the Vehicular Emissions Scheme (VES) lead to a paradox of cleaner cars which are less efficient?
Tarmac Memories
Edric recalls his good times on a road that will soon disappear.
The Rewards Of Progress
THE VOLKSWAGEN PASSAT IS AN EXECUTIVE SALOON THAT RIVALS LUXURY MODELS.