Discovering The DNA
autoX|December 2018

With the entry of Kia’s first model into India now eagerly awaited, we visit their design and R&D facilities in Germany to gain a deeper insight into the brand. We also sample a couple of Kia vehicles that you may soon see in India.

Ishan Raghava
Discovering The DNA

As someone who’s obsessed with all things automotive, it’s but obvious that I would relish the opportunity of exploring development, research and design facilities of manufacturers – both in India and abroad. One of the reasons is my love for watching products being developed and manufactured – it’s an art really, something that’s not appreciated enough but is intensely invigorating to watch and learn from. Also, I enjoy picking the brains of the people behind the products that I obsess over day-after-day. And sometimes it’s deeply satisfying and incredibly fascinating to see how some of the simplest of things are actually the result of years of intense research.

The creative side

This story is from the December 2018 edition of autoX.

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This story is from the December 2018 edition of autoX.

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