With a slight shift in trends wherein millennials are getting more active in decision making for their weddings, we see a flurry of newer trends in terms of celebration style, a convergence of cultures from across the world and the same is reflected and depicted in wedding themes, décor and overall celebrations. Here are some trends the wedding industry witnessed in 2019, that Was different, unique and will surely get a boom soon.
Artificial Intelligence in Indian Weddings by Sandeep Lodha, CEO, Weddingz.in
The wedding industry this year largely deployed technological innovations for a convenient, hassle-free and watch-before-you-experiment experience. With massive popularity of 3D design software enabling digitization of layouts and venue designs, couples today are opting for a 360° dekko of the overall look and feel of the wedding before zeroing down on elements like decor, theme color among others. 2019 has also seen a large number of couples opting for pre-wedding photoshoots and candid photography to capture the memories of their dream day in the most intriguing form. Additionally, with changing consumer behaviors and increased reliance on mobile-friendly apps and digital content, we’ve witnessed many couples opting for end-to-end wedding services on a single platform. Considering the consumer demand for such products, many such dedicated apps have been launched for easy navigation allowing customers to view their wedding-related updates, availability of venues, pricings, food menus alongside a plethora of non-venue services such as photography, bridal make-up, flower arrangements, entertainment and more.
Adding a spiritual touch to weddings says Darshan Shroff, Partner at Momente Wedding Planners
This story is from the December 2019 edition of Wedding Vows.
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This story is from the December 2019 edition of Wedding Vows.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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