Presenting the 100 innovative leaders changing the game in media, marketing and technology.
1 JEFF BEZOS CEO, chairman, president, founder, Amazon Revenue: $177.9 billion
Can Bezos cure America’s healthcare blues?
No stranger to bold initiatives, Amazon’s founder and chief executive began writing a prescription in January, joining Berkshire Hathaway’s Warren Buffett and JPMorgan Chase’s Jamie Dimon in a venture designed to lower costs for consumers. Though details about the project have been scarce, Bezos made two key moves last month: naming surgeon and Harvard professor Dr. Atul Gawande to lead the initiative, and acquiring online pharmacy PillPack, which operates in 50 states.
“Like everything Amazon touches, it will make filling prescriptions more convenient for customers,” says Thomas Ordahl, chief strategy officer at brand consultancy Landor. “It already has the capabilities to ensure fast and speedy service. Given its size, it could possibly even be able to use its negotiating power to provide customers with lower prescription drug prices— especially on generic medications.”
Though he adds this caveat: “Healthcare is a much more regulated and complex industry [than retail], so to completely transform the current healthcare system could be out of reach even for Amazon.”
Fair enough. But transforming complex, seemingly inflexible systems is what Bezos has been all about since founding Amazon in 1994 and remaking the way billions of people buy and sell stuff every day.
Denne historien er fra July 23, 2018-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra July 23, 2018-utgaven av ADWEEK.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.