Instead Of Going For The Jugular, This Mullenlowe Creative Director Aims For The Funny Bone.
Be smart about how you want to be dumb. That’s the mantra Adam Calvert kept in mind while pitching last year’s E*Trade Super Bowl commercial, “This Is Getting Old,” which features a gang of retirement-ready folks still hustling as fire-fighters, DJs and Baywatch-inspired lifeguards.
This story is from the January 28, 2019 edition of ADWEEK.
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This story is from the January 28, 2019 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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