How An Agency Vet Built Verizon’s In-House Creative Shop, 140, From The Ground Up.
For Andrew McKechnie, the journey from joining global agency FCB as a copywriter in January 2001 to becoming svp and CCO of Verizon in February 2017 was a steady climb.
“I worked up the ranks in a fairly traditional manner: building my creative portfolio, doing good work, winning awards, winning accounts, winning large global accounts,” he said of his agency experience, which included stints with BBDO, JWT, Modernista!, Y&R and DDB.
The highlights of his advertising career, however, were far from traditional. “The types of projects that fulfilled me a little bit more were ones where I felt like I was bringing a positive narrative or perspective to society,” McKechnie explained.
This story is from the August 20, 2018 edition of ADWEEK.
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This story is from the August 20, 2018 edition of ADWEEK.
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