AS TV’S MOST-WATCHED SHOW WINDS DOWN, CBS BETS ON SPINOFF YOUNG SHELDON.
Chuck Lorre has created several huge TV hits over the past two decades, including Two and a Half Men, Dharma & Greg and now The Big Bang Theory, but he had always resisted spinning any of them off. “I don’t like that,” said Lorre. “I’m fundamentally opposed to taking something that’s working and cannibalizing it to make something else.”
But with The Big Bang Theory—which in Season 10 remained TV’s most-watched series— getting closer to the end of its run (see sidebar), he’s making an exception for Young Sheldon, a Big Bang prequel focusing on Sheldon Cooper (with Iain Armitage stepping in for Jim Parsons), as a 9-year-old child genius growing up in Texas.
This story is from the September 25, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 25, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.