HOW A NEW YORK ADMAN AND A FRENCH EXECUTIVE MADE AN ENGLISHMAN’S GIN RECIPE INTO A LEGEND.
As any connoisseur will tell you, a proper English dry gin comes from the balancing of exotic ingredients. Bombay Sapphire is no exception, but in the case of this storied brand, there’s another key ingredient in the mix: The work of two exceptional marketers.
But first, the gin. Though the premium gin in the famous blue bottle is a product of the go-go 1980s, the story actually begins in 1761, when a 25-year-old distiller named Thomas Dakin assembled choice botanicals and began making Bombay Dry Gin—what many later considered the first quality gin in the country. Dakin’s proprietary recipe found its way down though his heirs and, come the mid-20th century, was the one being used to make G&J Greenall’s Warrington’s Gin.
This story is from the October 2, 2017 edition of ADWEEK.
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This story is from the October 2, 2017 edition of ADWEEK.
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