CHIEF LIFESTYLE BRANDS OFFICER DISCOVERY INC. She oversees the top cable networks among womenand is leveraging the power of the entire Discovery-Scripps portfolio.
WHEN IT COMES TO MAKING shows for women in the 25-54 demographic, Kathleen Finch is the queen of cable TV. As chief lifestyle brands officer for Discovery Inc., Finch oversees 11 cable networks—more national channels than any other programming exec— including ID, TLC and HGTV, which last quarter ranked Nos. 1, 2 and 3, respectively, in prime time among that demo. Her portfolio is responsible for 16 percent of all total-day cable TV viewing in women ages 25-54. “We want to own home, we want to own food, but really, we want to own women,” says Finch, Adweek’s TV Executive of the Year.
This story is from the October 15, 2018 edition of ADWEEK.
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This story is from the October 15, 2018 edition of ADWEEK.
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