After taking over last fall at ABC, FOX, and NBC, these four execs are ready to reveal their strategies.
The 2018-19 broadcast season got off to an unexpectedly turbulent start last fall when a whopping three network chief jobs turned over in the space of just two months. In September, George Cheeks and Paul Telegdy jointly stepped in as NBC Entertainment co-chairmen, replacing the departing Robert Greenblatt. A month later, Charlie Collier was named Fox Entertainment CEO in October, taking over for Fox Television Group chairmen and CEOs Dana Walden, who will be moving to Disney when the Disney-Fox deal closes, and Gary Newman, who will be leaving the company. Then Karey Burke took over as ABC Entertainment president in November, when Channing Dungey departed (she quickly landed at Netflix). While all four execs focused on getting up to speed during their first months in their new roles, they’re finally ready to open up about their respective priorities for their networks, their message to advertisers and why they still believe in broadcast TV.
KAREY BURKE
President, ABC Entertainment Previous job: evp, programming and development, Freeform
Top priority for ABC “Whether it’s up or down, ABC has always been No. 1 with women 18-49, and we lost that mantle this fall,” said Burke. “So my biggest priority is getting that back.” To that end, she’s looking for new shows with “female-forward stories that are not female-exclusive or male-repellant. But that have, at their core, an idea or character or concept that is appealing to women. I want to get back that idea— and we’re not far from it—that the home for the best shows for women on broadcast television is at ABC.”
Esta historia es de la edición February 25, 2019 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición February 25, 2019 de ADWEEK.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
