The new head of Bloomberg live wants to take his marquee events global.
You’ve been the CEO of media companies including the Robb Report, the Newsweek Daily Beast Company and Dennis Publishing. Why take a job focusing on live events?
Bloomberg is an amazing company. Great products, great people, and the chocolate almonds at our offices aren’t too bad either, by the way. But events have always been a pretty important thread with all the media companies that I’ve worked with, going back to way before I came to the U.S. when I was in the U.K. I’ve always been a huge believer in the role that events play as a very powerful, engaging media platform.
It seems like every company is investing in events. How do you make Bloomberg Live’s events stand out from the competition?
This story is from the April 3, 2017 edition of ADWEEK.
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This story is from the April 3, 2017 edition of ADWEEK.
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