Can the Franchise, Which Relaunches Right After the Big Game, Keep on Ticking Without Jack Bauer? Fox Is About to Find Out.
Fox hopes that its Super Bowl telecast breaks ratings records on Sunday, Feb. 5 (topping the 114.4 million who watched two years ago on NBC), but the performance of the show that follows it is even more important to the network’s long-term bottom line. That’s when Fox will launch 24: Legacy, its eagerly awaited reboot of the hit Kiefer Sutherland series, which ran for nine seasons.
Launching the new show—which stars Corey Hawkins as Eric Carter, a U.S. Army Ranger in hiding who is pressed into service when terrorists find him—after the Super Bowl was a “unanimous” decision, said Dana Walden, co-chairman and co-CEO, Fox Television Group. But it’s also a huge gamble: can the franchise continue without Jack Bauer? (Sutherland won’t appear on the series but signed on as an executive producer, and worked with executive producer Howard Gordon on story ideas for a few early scripts.)
“There’s always the chicken or the egg question: Is 24 Jack Bauer or is 24 real time? It’s both,” said Gordon. “But that character had run its course, and real time as a narrative engine, as a brand, was always compelling as a writer and as a way to tell the story. The challenge was finding a character who could animate this franchise, and we finally did.”
This story is from the January 30, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 30, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.