Four Marketing Tactics to Stretch Big Game Investments Well Beyond the Pricey 30- or 60-second Tv Spot.
Over the next few weeks, football fans across the country will debate the nuances of this year’s Super Bowl ads. Get tips on how to make the best nacho dip. Weigh in on social media and relive game highlights from Super Bowls past. All of which can be done from the comfort of their homes and offices.
But a select (well, roughly a million) few are preparing for the experience of a lifetime. A nine-day extravaganza of sports, music, food, and even fashion rolled into one. And while the power of a well-crafted Big Game Ad is undeniable, the Big Game Activation is on the rise. The Super Bowl has become the ultimate proving ground for unique brand experiences.
Take, for example, (our client) Marriott International. Now in its sixth year as an NFL partner, the world’s largest hospitality company will transform The Grove in Houston into the “Texans House presented by Courtyard,” a uniquely Texan hospitality venue featuring local food, a musical performance by American Authors, NFL meet-and-greets, private member events and nightly entertainment. It’s also bringing back Courtyard’s “Super Bowl Sleepover Contest,” which will see two winners spend the night in a custom-built hotel room inside NRG Stadium. They’ll be at the game-with a view of the 50 yard line-before anyone else shows up.
This story is from the January 30, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the January 30, 2017 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
