This Musician Found A Community Of Fans On Reddit. Now, He Leads Its Brand Strategy.
As a musician, Will Cady knows just how hard it can be to attract an audience. But on Reddit, Cady found himself a thriving community of fans who not only listened to and shared his music, but even went so far as to find him a new venue in 2013 when show plans fell apart at the last minute—a movement of online support that proved to be a “transformative experience,” he said.
That’s why Cady didn’t hesitate when he saw an opportunity to tap into that tight-knit community of Reddit users. But this time, it was on behalf of brands.
This story is from the January 14, 2019 edition of ADWEEK.
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This story is from the January 14, 2019 edition of ADWEEK.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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