The 15-20 minute discussions on international TED Talks have been instant hits worldwide.
The introduction of the TED Talks India has brought in another innovation, keeping in mind the low retention rate in the age of social media. The first TED Talk India, which was launched with much fanfare this week by STAR cable channel, has introduced about seven to eight episodes - each about five minutes long, anchored by none other than the Hindi film star, Shah Rukh Khan. Each episode resembles a ‘tweet’ and comes almost like ‘breaking news’.
This story is from the December 16-31, 2017 edition of BUSINESS ECONOMICS.
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This story is from the December 16-31, 2017 edition of BUSINESS ECONOMICS.
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