Mention of cakes would make most dessert lovers drool. But talk of customised cakes and you can not only whet up the appetite of an individual but also her/his fantasy. Ashok Malkani tries to find out when the customised cake craze took hold of the gentry, the labour of love that goes into making these fantasies and the challenges involved in making these works of art.
Black Forest, Jamaican Ginger Cakes, Black Forest Gateau, German Chocolate Cakes, Red Velvet Cakes are no longer the craze. They are now passé. Today the craving is for something unique, something new. Customised cakes are now the ‘in’ thing in India’s bakery and confectionery industry.
And just putting your picture on the top of the cake is no longer in vogue. That craze has also receded. It has now shifted to cafes. Now a café in Mumbai has come up with the concept of having your face in the coffee froth.
Cakes for Celebrations
As far as customised cakes are concerned, innovative ideas are being thought of and executed by the Pastry Chefs and their clients who want their cakes to be unique. Thus, cakes are being introduced in the form of cars or with a feeding bottle on the top (for 1st birthday), and also through myriad other themes. So when did this fad for customised cakes begun in the India’s bakery and confectionery industry and what are the occasions for which these cakes are in demand?
Chef Santosh Rawat, Executive Pastry Chef, JW Marriott Mumbai Sahar, said, “When it comes to celebrating a special occasion with loved ones, the good old chocolate truffle may not be appropriate in today’s day and age. Now the demand is for gourmet cakes that look stellar. These are customised as per guest preferences; made
Cakes for Celebrations
As far as customised cakes are concerned, innovative ideas are being thought of and executed by the Pastry Chefs and their clients who want their cakes to be unique. Thus, cakes are being introduced in the form of cars or with a feeding bottle on the top (for 1st birthday), and also through myriad other themes. So when did this fad for customised cakes begun in the India’s bakery and confectionery industry and what are the occasions for which these cakes are in demand?
This story is from the April-May 2018 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the April-May 2018 edition of Bakery Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
My Approach is Both Strategic and Creative, Aiming to Inspire and Innovate
Ravi Rawat is the newly appointed Assistant Pastry Chef at Sheraton Grand Bengaluru Whitefield Hotel and Convention Center.
The Freezer Aisle Secret: Why Frozen Vegetables Might Be Your New Go-To
We often buy vegetables from local vendors, but how much do we really know about their origin and safety? Fresh produce has long been seen as the pinnacle of healthy eating, but there's a surprising contender: Frozen Vegetables.
Quintessence of Christmas Baking
Most festivals around the world have dedicated foods - easter eggs, Eid sweets or mutton, Holi sweets and Diwali specialities.
Berry Teeming with Health
Cranberries can be described as a group of evergreen dwarf shrubs or trailing vines, going up to 2 metres in length.
The Proof of the Pudding
They say the proof of the pudding is in the eating. Well, this age-old proverb holds true for all things and persons in life, which also includes pudding.
Market for Cookies
Cookies are gaining ground. According to Al Review cookie market which was valued at Rs. 405.29 billion in 2023 was expected to grow at a CAGR of 5.9% from 2024 to 2032. Institute for Industrial Development IID) is of the view that cookies manufacturing is one of the lucrative businesses. It believes that one can make a profit of up to 12-15 per cent. It thus provides an ideal opportunity for an intrepid entrepreneur to venture into this business. Ashok Malkani views different aspects of the industry like its growth potential, challenges faced by the market, and the basic necessities essential for an entrepreneur to enter into this lucrative arena.
Smoothies The Superb Superfood...
Smoothies have become popular over the past decade. Modern smoothie, which is believed to have been invented in the United States, made its way to India through a Smoothie chain in 2016. Hyderabad based, Drunken Monkey, which started in 2016 with its first smoothie bar, now has over 100 stores. One can gauge the popularity of this drink by this fact. Today, India is believed to have about 7000 smoothie bars, cafes and bakeries. The rise of smoothie culture is believed to have been driven by several factors like health awareness, disposable income, convenience, et al. Ashok Malkani delves on various aspects of this drink.
Bakels Launches Renshaw in India
Bakels, a global leader in the bakery ingredients industry, proudly announced the launch of Renshaw in India at a event held at the Bakels Baking Center.
Premium Chocolate Meets Ice Cream
SMOOR, the country's most preferred luxury confectionery brand, has announced its collaboration with Hangyo Ice Creams.
Cothas Coffee Completes 75 Glorious Years
Cothas Coffee, a household name in coffee, completes 75 glorious years of serving the best filter coffee to coffee lovers across Karnataka and India.
