P.E.T. formula helps attract women customers

WWB finds that women value Privacy, Ease of Access and Trust as important factors when seeking financial services:

- mehul

Women’s World Banking (WWB), a global organization leading the cause of women’s financial inclusion across emerging economies for the last 40 years, serves more than 67 million women clients, with presence across 28 countries. The firm’s mission is to expand the economic assets, participation and financial power of low-income women by helping them access financial services, knowledge and markets effectively.

Sriraman Jagannathan, Executive Vice President, Asia at WWB, is responsible for developing and executing strategy of the organization in India. He has spent 20 years at Citibank, including running digital businesses for Citi, working on the credit card business, and managing treasury. Pallavi Tewari Madhok, Director, Advisory Solutions in India for WWB, works with partner institutions to develop innovative products and solutions that unlock value for both women customers and stakeholders. She has led the advisory work with partners like Bank of Baroda, Fino Payments Bank and Ujjivan Small Finance Bank. Prior to joining WWB, she has worked in consulting and product management roles in AT Kearney and Citibank India. They provide details of WWB’s operations in India:

Sriraman Jagannathan claims that WWB is driving concerted efforts to digitally empower agents and BCs to help women customers.

Mehul Dani: What are some of the issues hampering low-income women’s engagement with their PMJDY bank accounts in India?