No longer are users simply posting content and communicating amongst themselves. Social channels are now dominated by media reaching specifically targeted audiences.
Looking forward to what lies ahead in the social space, have a look at the top social media trends for pharma in 2019 based on innovation, growth, and opportunities.
6 Cleaned up Twitter name
Pfizer cleaned up its Twitter name earlier by acquiring the rights to @pfizer, which replaced the somewhat awkward @pfizer_news handle it had been using for its official Twitter presence since joining the platform in 2009. Years ago, the company was too late in the Twitter game to register its own name, which had already been taken. Now, with the name reclaimed, tweets from @pfizer really are resulting in a gain of interactions and followers that are more than 250K in number.
5 Made record views on YouTube
http://www.youtube.com/user/JNJhealth
Johnson & Johnson has provided many social media firsts in the past, and here’s one that comes after years of pioneering engagement: in 2019, the total number of video views on the company’s YouTube channel exceeded 22 801 417 views.
This story is from the February 2020 edition of Bio Spectrum.
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This story is from the February 2020 edition of Bio Spectrum.
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