Sahil Nandal, CEO and Founder of Mirakin, a brand that designs 3D printed, customisable jewellery, says that Indian men too are warming up to the idea of expressing themselves through jewellery
Sahil Nandal, CEO and Founder of Mirakin, an accessories and jewellery brand launched in 2015, grew up shuttling between Japan, Brazil and India, but it was Japan’s unique street style that stayed with him. “I remember sitting for hours in a cafe in Harajuku and being blown away by what people wore,” he says. Until three years ago, Nandal lived in Japan to pursue a Masters in Global Business Strategy and explore 3D printing. He frequented the Harajuku neighbourhood in Tokyo known for its extremely flamboyant, eccentric and quirky street styles — imagine neon hair, heavily embellished T-shirts and a psychedelic pair of slacks. “You could spot a 60-year-old man in an Elvis-inspired look. You could spot a middle-aged woman in the most brightly coloured clothes. Every person used clothes and accessories as an extension of their personality, a form of expression.”
For Nandal, these bold, yet deeply personal styles, argued that fashion and accessories need not be limited to buying the most popular brands, but something you use to express who you are. Three years ago, when his sister was getting married, and they were looking for a highly personal and customised ring that was an extension of herself. They found nothing. “What existed in the customisable jewellery market could not give us the quality we wanted or deliver it to us on time,” he says. “She ended up choosing something she wasn’t entirely happy with.” Mirakin was born a year later with the idea of making good quality, customisable jewellery for the Indian market.
This story is from the February 2019 edition of BlackBook — India's Luxury Insider.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2019 edition of BlackBook — India's Luxury Insider.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
No Stone Unturned
BlackBook travels to Surat to explore the step by step journey of a Forevermark-approved diamond—and what the grading giant has planned for its india expansion
The Revival Of Retail
There is nothing quite like browsing through a physical store full of curiosities and beautiful things. Is that why we are seeing a resurgence of luxury boutiques?
Bringing Their A-game
Inside Mumbai’s snazzy co-working and leisure club, The A, a members-only space with a built-in prohibition-style speakeasy and a virtual reality zone
Will India Sail Through?
The long neglected coast of India has received a new lease of life from the Indian government which is developing its ports to attract cruise tourism to the country.
The Ultimate Address In Luxury
Stellar views and large living spaces are real estate gold when it comes to residential properties in a space-starved metropolis like Mumbai. Vivarea by K Raheja Corp, with its world-class amenities, offers the best of both.
The Design Doyenne
Gayatri Ruia has created a niche for herself in the world of luxury through her diverse pursuits in art, interiors and fashion.
The golden boy
Siddharth Kasliwal, who represents a vibrant new face of luxury, upholds his family legacy even as he forges ahead with his own vision of opulence.
Jaipur Hospitality's New Finesse
For decades, royal abodes have been Jaipur’s most esteemed getaways. Now, stylish havelis, impeccable boltholes and standout restaurants dot the landscape.
The Rajputana Thoroughbred
Motorcycle enthusiasts are racing to Jaipur for bespoke bikes with an Indian ethos.
Design Story
Good Earth tells tales of enchanted India, with a contemporary lens. BlackBook speaks to CEO Simran Lal about luxury, her inspiration and upcoming wellness offerings.