An Audience Of One
Bloomberg Businessweek|October 26, 2020
OAN has positioned itself as the Trumpiest channel on air—and an eventual home for the president, win or lose
By Felix Gillette and Gerry Smith
An Audience Of One

Dan Ball, a host for One America News Network, looked disgusted. It was Tuesday, Sept. 29, and the first debate between President Trump and Joe Biden had just ended. Across social media, people were criticizing the moderator, veteran Fox News anchor Chris Wallace, who’d struggled to control the proceedings. Now Ball wanted to take a whack for OAN, a slavishly pro-Trump cable channel that’s been positioning itself as more loyal to the MAGA cause than Fox News.

Ball pulled out a box of tissues. “I brought something with me for Chris Wallace,” he said. “Chris should use that to get the brown stuff off of his nose.” For the next half-hour, OAN’s panel of analysts piled on. Wallace, they agreed, had been incredibly favorable to Biden, failing to fact-check his falsehoods, parroting Democratic talking points, and letting him interrupt and insult Trump. Still, the commentators said, Trump had performed admirably. He had better points to make and more specific facts. He was more natural onstage and stronger on the economy, voting fraud, taxes, crime, and the coronavirus.

By proxy, Fox News was the night’s big loser. Ball noted that “a lot of people” think Fox leans right. “Not so much anymore,” he said. “You have an anchor right there who was obviously favoring the Democratic candidate.”

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