Cynthia Marshall, the new CEO of Mark Cuban’s Dallas Mavericks, is fixing the team’s front office culture. The rest of the NBA is next.
The chief executive officer of the Dallas Mavericks, Cynthia “Cynt” Marshall, arrived at the office on media day in September with her phone already buzzing. Most of the messages concerned a blistering 43-page report chronicling two decades of toxic culture in the team’s front office. The report, compiled by investigators hired by the Mavericks, had prompted owner Mark Cuban to announce that he would donate $10 million to groups dedicated to stopping domestic violence and developing women leaders in the sports industry. The media’s response was mixed. Some saw it as a staggering sum given that the NBA caps fines against owners at $2.5 million. Others saw it as a small price to pay for the damage that had been done to the team’s reputation. “We’re going to need coffee,” Marshall said.
This story is from the December 24, 2018 edition of Bloomberg Businessweek.
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This story is from the December 24, 2018 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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