Digital enhancements for humans are a fringe product today, but sales are growing fast.
Patrick Kramer sticks a needle into a customer’s hand and injects a microchip the size of a grain of rice under the skin. “You’re now a cyborg,” he says after plastering a Band-Aid on the small wound between Guilherme Geronimo’s thumb and index finger. The 34-year-old Brazilian plans to use the chip, similar to those implanted in millions of cats, dogs, and livestock, to unlock doors and store a digital business card.
Kramer is chief executive officer of Digiwell, a Hamburg startup in what aficionados call body hacking—digital technology inserted into people. Kramer says he’s implanted about 2,000 such chips in the past 18 months, and he has three in his own hands: to open his office door, store medical data, and share his contact information. Digiwell is one of a handful of companies offering similar services, and biohacking advocates estimate there are about 100,000 cyborgs worldwide. “The question isn’t ‘Do you have a microchip?’ ” Kramer says. “It’s more like, ‘How many?’ We’ve entered the mainstream.”
This story is from the October 22, 2018 edition of Bloomberg Businessweek.
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This story is from the October 22, 2018 edition of Bloomberg Businessweek.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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