Cousins Jake Mellman and Stephanie Moyal are on a mission to mainstream mushrooms (the nonpsychedelic kind) by making them sweet and chewable. The idea for their company, Troop, was conceived during the early days of Covid-19—after Mellman shattered his leg in a ski accident, Moyal was furloughed from her hotel job, and the two moved in with his parents. “Stephanie had already been taking mushroom supplements, and I had not been super familiar, but I started to learn and wanted to take them,” Mellman explains. He was interested in their reported properties of enhancing energy, increasing mental clarity, boosting the immune system, and helping regulate stress response. But, he says, “I was taking so many pills from my injury that I just did not want to take any more.”
While recovering he figured others were probably ready to ditch their pills as well—so the pair decided to try gummifying mushrooms to make them “approachable and relatable.”
Troop was launched on Feb. 2, 2022, with the stated goal of “putting the ‘fun’ in fungi.” The pair started out with peachy-mango-flavored Lion’s Mane (energy and mental clarity), mixed-berry Reishi (calm), and strawberry-passion fruit Super Troop, a gummy to treat overall health and well-being that blends reishi, chaga, and turkey tail mushrooms, plus cordyceps, a fungus (all cost $45 per bottle).
In a January report released by market-research and consulting firm InsightAce Analytic Pvt Ltd., the global beauty ingestible market was valued at $3.3 billion in 2021 and was expected to reach $8.3 billion by 2030.
Bu hikaye Bloomberg Businessweek dergisinin March 07, 2022 sayısından alınmıştır.
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Bu hikaye Bloomberg Businessweek dergisinin March 07, 2022 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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