Fashion Goes Social With Twitter

Fashion conversations have spurred beyond general Instagram and Facebook posts. Now, fashion's latest trends are being discussed over Twitter. SaaS-based solutions provider Meltwater, in its latest report titled 'The Fashion Industry's New Era', takes a deep dive into these conversations and how brands can utilise the trend to its fullest potential.

An unusual platform for fashion conversation, Twitter is making things happen. From inclusive fashion to modest fashion, fashion consumers on Twitter are leaving no stone unturned in talking about subjects that have never or seldom been touched upon. According to the Meltwater report titled 'The Fashion Industry's New Era', the fashion community on the social media platform tweets at a rate of 8.3x more than the average Twitter user. The report by Meltwater and Twitter thus digs deeper into the trends taking over the latter's fashion conversation, which are

• Luxury fashion
• Meta fashion
• Handmade fashion
• Inclusive fashion
• Retro fashion

Luxury Fashion

'7.35 million mentions of luxury fashion keywords between March 2021 and February 2022'

According to the report, people have started swapping their work-from-home sweats with looks meant for seeing and being seen. They are now tweeting about spoiling themselves with luxury fashion for special occasions and other important events. 'Luxury and high-end fashion conversations grew more than other top-performing fashion topics like athleisure and fast fashion,' the report says. As per a social listening experiment by Meltwater, there was an increase in mentions of luxury and high-end fashion between the two six-month periods.

Influencers Driving Conversation

The report states that luxury and high-end fashion conversations that are driven by celebrity conversations and brand ambassadors, especially K-pop stars, are seeing a boom among fan communities on Twitter. The highest spike in engagement occurred on July 8, 2021 thanks to Louis Vuitton Tweets promoting designer Virgil Abloh's Fall-Winter 2021 fashion show featuring Korean boyband BTS, the Meltwater report states.