HOW BLACKBERRYS IS USING THE LOCKDOWN AS AN OPPORTUNITY TO REINVENT ITSELF

The lockdown and retrenchment have spelled disaster for businesses across the country, bringing them to a standstill. While the extent of the lockdown is hitherto uncertain, with a slew of states urging the central government for extension, retail entities can definitely use this time to their advantage, as Nitin Mohan, Founder & Director, Blackberrys explains in this exclusive interview…

- Shivam Gautom

The lockdown and retrenchment have spelt disaster for businesses across the country, bringing them to a standstill. While the extent of the lockdown is hitherto uncertain, with a slew of states urging the Government for extension, retail entities can defi nitely use this time to their advantage.

In an exclusive interview, Nitin Mohan, Founder & Director, Blackberrys talks about how his company is utilising this time to upgrade brand strategy, systems and technologies to ensure smoother operations going forward as well as a personalised shopping experience.

Excerpts from the interview...

How is your brand bracing itself to tackle the fallout of the COVID-19 pandemic and the subsequent lockdown?

The ongoing global pandemic has brought a lot of businesses to a grinding halt across the globe. Though it is an unprecedented situation, it is imperative for brands to measure its impact and devise strategies to bounce back. At Blackberrys, we are taking this lockdown phase as a great opportunity to unravel the values of our brand and analyse what the brand could mean in the future. We are working on adding new product categories and reinventing ourselves by focusing on sustainable fashion which we have been trying to do from many years.