Bound by its strong rich history, Pernas has witnessed significant changes in the corporate landscape and being an agency under MEDAC, it will continue to reiterate its importance in driving the franchise sector in the country as it emphasises its focus on building an entrepreneurial community with franchise in mind.
Understanding that in keeping the organization relevant in the industry and in line with its goal to produce more entrepreneurs in the franchise industry and develop more local brand towards franchising, the decision to rebrand the company in a big way was imperative.
The rebranding itself involved changing its acronym and logo, to strengthen its position as Malaysia’s franchise champion.
With Chief Executive Officer, Mohd Hilaluddin bin Abd Shukor at the helm, he believes that the Pernas rebranded signals the move to enable the public to differentiate Pernas distinctively, and maintain the mandate given as the agency responsible for the development of the country’s franchise industry.
The first move in this new direction was to conceive a new corporate identity.
“First we have a new corporate logo which depicts the sun as the new beginning with the cradle visual as symbolic of how we nurture business growth from the start-up to success.
“The circle featuring a spectrum of orange colour symbolises the sun that portrays a bright future as well as progressive relationship and growth,” Hilaluddin told Business Today in an exclusive interview.
A modern and fresh new logo and colours that symbolises the support to its effort in empowering growth of entrepreneurs.
This story is from the September 2021 edition of Business Today Malaysia.
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This story is from the September 2021 edition of Business Today Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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