IS YOUR ELECTRIC bill lying unpaid? Or perhaps your gas bill? Is your phone recharge due, or cable bill? Is it because you are running a little low on cash or want to spend elsewhere? Well, Freecharge, a Gurugram-based fintech, has you covered with an instant one-month, interest-free loan up to ₹10,000. Not just for utilities, but similar loans with flexible repayment schemes are also available at the checkout page of an Amazon or a Flipkart, whether you buy an iPhone or a perfume. Ride-hailing firm Ola lets you pay for all trips at once, every 15 days. And in case your holiday plan seems just out of your wallet’s reach, travel aggregator MakeMyTrip is ready to finance your tickets and hotel bookings. Just buy now and pay later.
BNPL, as the loan product is popularly called, is the latest financial pied piper, leading the millennial and Gen Z generations as well as borrowers in under-served and unbanked smaller towns into the world of credit. The lyrics accompanying the tune are just as alluring— ‘dream big, pay small’. And these first-time borrowers are following in hordes as they are, more often than not, denied loans in the traditional banking system since they lack a credit history.
This story is from the January 23, 2022 edition of Business Today.
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This story is from the January 23, 2022 edition of Business Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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