Fabulous Fusion
BRAND GOOD EARTH from India is known for blending local colours and cultures with its products. Now, it has come up with Good Earth X Soneva Holiday Edit, a capsule collection inspired by the Maldives and presenting both apparels and home accessories. Soneva Fushi is a Maldives resort that spells sustainable luxury, and the present collection came after Good Earth set up a pop-up shop at that destination. The capsule, launched in the first week of September under the umbrella annual collection Maladvipa, draws on the colours and motifs which shape the narrative at Soneva. Hues of the tropical sea and island flowers such as hibiscus, frangipani and sea jasmine find their way into the collection and flowing silhouettes – kaftans, overlays, shift dresses and more – are made with comfort being a high priority. Scarves, bandanas and bags from the capsule may be worn to dress up or dress down the silhouettes.
Different Strokes
This story is from the October 06, 2019 edition of Business Today.
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This story is from the October 06, 2019 edition of Business Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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