THE KING'S ADDRESS
Business Today|October 31, 2021
After a ‘lost’ year, luxury real estate is surging as the ultra-rich trade up to opulent city apartments or go green with villas in Goa, Alibaug and Kasauli
PRIYA KUMARI RANA
THE KING'S ADDRESS

SWEEPING VIEW Grand vistas of the 200-acre golf course greet you from the balcony of every DLF Camellias apartment in Gurugram

If 2020 was the year of the second home—that suburban getaway for the family, a refuge from a city in lockdown—then 2021 is the year of the luxurious primary home. Homebuyers are either consolidating their move to an urban haven with all possible conveniences and amenities or flocking to the great outdoors—by the beach or in the hills—for a spacious, comfortable indulgence to live the WFH dream.

Whichever destination they choose, what unites homebuyers is the growing need for all possible mod cons and a newfound love for spacious, verdant areas. “All those who could manage an upgrade, in their lives, wanted slightly better spaces, amenities, services, safety, security, and infrastructure; anything that promised more holistic well-being for the mind and body, for yourself or the family,” says Karan Kumar, Chief Marketing Officer of New Delhi-based DLF Group. “That’s why we’ve seen an interest and uptick in our super luxury portfolio.”

63% OF THE DEMAND FOR luxury properties is from the Mumbai Metropolitan Region

₹1,500 CRORE OF SALES clocked during the pandemic by luxury real estate firm Transcon

This story is from the October 31, 2021 edition of Business Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 31, 2021 edition of Business Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BUSINESS TODAYView All
"Inaction is worse than mistakes"
Business Today India

"Inaction is worse than mistakes"

What was the problem you were grappling with?

time-read
1 min  |
January 05, 2025
TEEING OFF WITH TITANS
Business Today India

TEEING OFF WITH TITANS

BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME

time-read
2 mins  |
January 05, 2025
AI FOOT FORWARD
Business Today India

AI FOOT FORWARD

THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.

time-read
1 min  |
January 05, 2025
Decolonising the Walls
Business Today India

Decolonising the Walls

ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME

time-read
6 mins  |
January 05, 2025
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Business Today India

"I'm bringing Kotak under one narrative, one strategy, one umbrella”

Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.

time-read
9 mins  |
January 05, 2025
CHOOSING THE CHAMPIONS
Business Today India

CHOOSING THE CHAMPIONS

The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.

time-read
8 mins  |
January 05, 2025
'INDIA IS AT AN EXTREMELY SWEET SPOT'
Business Today India

'INDIA IS AT AN EXTREMELY SWEET SPOT'

The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more

time-read
6 mins  |
January 05, 2025
FROM CRISIS TO TRIUMPH
Business Today India

FROM CRISIS TO TRIUMPH

Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing

time-read
3 mins  |
January 05, 2025
AT A CROSSROADS
Business Today India

AT A CROSSROADS

BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.

time-read
5 mins  |
January 05, 2025
EXPANSIVE VISION
Business Today India

EXPANSIVE VISION

Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach

time-read
4 mins  |
January 05, 2025