Wear Your Coach
Business Today|September 23, 2018

Wearables, especially watches, are all about fitness. Now, Google wants to throw in a special assistant.

Wear Your Coach

WEARABLES ARE always focussed on activity and fitness for want of something better to do. The ability to track in real time has opened up new opportunities for companies to tack on features based on the data from smartwatches, rings and even earbuds. Beem United’s earbuds, for example, monitor heart rate so that with a glance at the companion app, you can pace yourself as desired. Soul Electronics goes a step further to keep tabs on how you are running by measuring cadence, stride and other parameters, which will enhance the routine. The company also leverages user data and artificial intelligence to give recommendations on running.

This story is from the September 23, 2018 edition of Business Today.

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This story is from the September 23, 2018 edition of Business Today.

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