Nikhil Nanda today heads the engineering company his paternal grandfather Har Prasad Nanda founded in 1948. But Chairman and Managing Director Nanda that his children would have to earn their place in the organisation. He tells BW Businessworlds Avishek Banerjee that Escorts is going through a phase of re-invention, its aim being to provide mechanised solutions for agriculture rather than simply push sales volumes of its tractors. Edited excerpts:
How has the tractor industry and Escorts evolved over the years?
Earlier, the entire focus was on bringing in a tractor to a state that relied on bullock carts. Then we went in for ‘tractorisation’. Now you talk of tractors and implements. The future is about precision farming. So, instead of focusing on tractors, the entire focus is on crops. Now it is about what you create and what you give in terms of mechanisation of high-yield tractors and what it is about a tractor that will lead to maximum productivity in the most profitable manner.
The entire objective of what we do is to make the consumer profitable. So, I think the future is going to be about data and all the digitisation support for equipment. Talking of Escorts, the last seven to eight years have been fantastic and I am very proud to be a part of this platform.
Do you see yourself as a market leader in the tractor industry and among the top five players in the world?
I am not much of a number’s person. Sure, we want to be leaders. But I think Escorts needs to be the most intelligent and the most trusted company. We want to be a company that embraces the consumer and the consumer must feel that we can trust the company in terms of the platform and what we derive from that platform. So, I think for us, it is about empowering customers and innovating and empowering them digitally and smartly so that they are able to embrace the technology in a most profitable manner. Numbers will automatically come, but our focus is on trust and productivity.
Was the launch of the NET Series last year considered an inflection point for Escorts?
Esta historia es de la edición September 15th, 2018 de Businessworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición September 15th, 2018 de Businessworld.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 9,000 revistas y periódicos.
Ya eres suscriptor? Conectar
MEMORIES & IMPRESSIONS
Ratan Tata was an exceptional human being. He was a visionary leader, esteemed industrialist, and a humanitarian, who left an indelible mark on India and the world.
The Robotaxi Market
The robotaxi market is shaping up to be a high-stakes battleground as tech giants and automakers race to transform urban mobility.
And the Nobel Prize Goes to AI
The recent Nobel Prize T awards to AI pioneers affiliated with Google have sparked a broader conversation about Big Tech's influence on research and the limitations of traditional prize categories.
Ola Electrified
Once considered a trailblazer in India’s electric vehicle (EV) ecosystem, Bhavish Aggarwal’s Ola Electric now faces a major accountability crisis.
Sharp Slide in Industrial Output on Eve of Deepavali
India’s index of industrial production (IIP) saw a sharp reversal in August, contracting by 0.1 per cent, in stark contrast to the 4.7 per cent growth in July, mostly because of significant contractions in mining and electricity generation.
Heralding the Solar Era with Sustainable Electrification
RAJEEV KASHYAP on the economics of solar power, the hurdles in scaling it, and much more
A WELL-GREASED MACHINE
The OmniBook X14 laptop runs on first-generation Snapdragon X Elite, which bets big on Al-enabled productivity and battery life, but falls short when it comes to overall experience, says Deep Majumdar
DO NOT LETA HEALTH CRISIS RUIN YOUR FINANCIAL HEALTH
For a family of four living in a metro, it is recommended to opt for a family floater health insurance plan with a sum insured of at least Rs 15-20 lakh
Disruption Ahead: Beyond Organisation Charts and Structures
ALBERT EINSTEIN FAMOUSLY said, “We cannot solve our problems with the same thinking we used when we created them.
Dr. Rahul Shivajirao Kadam: A Visionary Leader Blending Sustainability, Innovation, And Social Empowerment
We are on the stage of global warming, and these technologies not only help prevent further damage but also leave behind a better environment for future generations.
