AXIS MUTUAL FUND recently launched its digital campaign ‘Khushi ke Aasun’ to help create awareness about its equity linked savings schemes (ELSS) category and its benefits — tax saving as well as wealth creation.
The campaign — conceptualised by The Womb — humourously captures a scientist performing an experiment with his assistant. The creative brings alive the concept of wealth creation along with tax savings in an entertaining way. ELSS investment is shown to have the potential to generate better inflation-adjusted returns in comparison to traditional tax savings instruments.
This story is from the February 17, 2018 edition of Businessworld.
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This story is from the February 17, 2018 edition of Businessworld.
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