BWBusinessworld with IPSOS, carried out a survey to identify the‘Most Respected Companies’ in India.
INDIA INC HAS been thriving in recent years, making its presence felt across the globe. But a company is more than a collection of the products or services it deals in. Top line and bottom line are also impacted by the respect and reputation that a company enjoys. The trust and confidence vested by consumers in a brand can have a direct and weighty impact on the company’s bottom line.
Companies today deal with various questions regarding their very nature, such as, is a company open to new ideas or is it hidebound, clinging only to the tried and tested. Some companies are more interested in the long term value of the company, rather than immediate results. For them, having a good perception about the company in the eyes of the consumers is more important. While such an approach may not be the best scenario as far as profitability is concerned, it helps them keep their heads high as good corporate citizens.
This story is from the July 22, 2017 edition of Businessworld.
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This story is from the July 22, 2017 edition of Businessworld.
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