OnePlus has released the swanky new 5T variant to help keep the brand up with the Joneses.
WHAT DO YOU DO IF YOUR five-month-old product is doing stupendously well, yet there are a few things you really wished you could change before the annual update window opened up next year? If you’re OnePlus, you go down the path of forced obsolescence with the OnePlus 5, releasing a swanky new 5T variant with the 2017 flagship du jour near-bezel-less design that keeps you up with the Joneses… even if you have to deal with a little consumer backlash along the way.
This story is from the December 09, 2017 edition of Businessworld.
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This story is from the December 09, 2017 edition of Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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