BRANDS IN INDIA — both domestic and international — are constantly trying new ways to capture the attention of the large youth population in the country.
Popular LED lights brand Syska too is doing just that. After being recognised as one of the top brands in the LED lights category, Syska has now forayed into futuristic products to promote good living.
The company launched a total of 30 beauty and grooming products for both men and women. The new product range includes shavers, trimmers, clippers, hair straighteners, dryers, epilators, curlers and electronic exfoliators for both men and women.
To promote its grooming products, Syska has released two ad films — conceptualised and created by IBD India — that highlight the personality of the brand. Popular actors Sushant Singh Rajput and Tamannaah Bhatia have been roped in for the ads.
This story is from the March 20, 2017 edition of Businessworld.
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This story is from the March 20, 2017 edition of Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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