Chinese smartphone maker Oppo, which has made headlines for its big marketing spends, is keen to multiply its market share in the world’s third biggest smartphone market, India. Present in 28 countries, India still remains the most important market for Oppo. It has received the goahead from the Indian government to open its own single-brand retail stores making it the first pure play smartphone brand to win such a clearance in the country. WILL YANG, Brand Director, Oppo India,shres with RUHAIL AMIN the brand’s growth strategy and its journey in India so far
How would you describe Oppo’s journey in India? Why is India such an important market for Oppo?
There is no doubt that India’s economic growth is like a rising star. Also, this is a very youth-centric country compared to any other country in the world. As a young brand, Oppo wants to position itself among its target audience starting from 18 years, and India has a huge population in that bracket. We are looking at new sectors to reach out to our target audience. Apart from associating with cricket and entertainment, this year we have also focused on fashion. That is particularly because the younger population is showing great interest in this industry. This is also the idea behind our new product range. I think, India is the most important market in the overseas business for Oppo growth and this will be our long-term plan.
How is Oppo performing in other global markets, especially China?
This story is from the November 11, 2017 edition of Businessworld.
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