The dark mysteries of India’s favourite rum will fade away unless Mohan Meakin wakes up.
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Such is the charm of Old Monk that ballads and tributes have been written on social media by both young and old in celebration of the “buddha baba” who has been a faithful companion through the ebbs and lows of life.
A certain Ketan Sonalkar turns poet on Facebook and writes:
The charm never fades,
The essence never evades, O
ld Monk it is for all seasons,
Irrespective of the reasons!!!
In July of last year, the hearts of Old Monk lovers all but stopped with the news that Ghaziabad-based Mohan Meakin was discontinuing the production of the muchloved dark rum. The company however clarified later that it had no such intention and that the death of Old Monk was greatly exaggerated.
The Rebellion Drink
“The 60s were the days when rum ruled. Hercules and Sea Parade were common then but when Old Monk was introduced it was smoother and tastier,” says a colonel in the Indian army. “Plus, it doesn’t give a hangover. It became a rage and soon had a special relevance in our lives, getting mentions in social journals and engagement activities.”
This story is from the March 7, 2016 edition of Businessworld.
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This story is from the March 7, 2016 edition of Businessworld.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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