WHOLE LIFE IS AN ADVENTURE AND ON A MOTORCYCLE IT FEELS THAT MUCH MORE INTENSE. THIS IS WHY THE 2018 BMW MOTORRAD RIDER EQUIPMENT RANGE CONTAINS SPECIAL HIGHLIGHTS THAT REFLECT THE “MAKE LIFE A RIDE” PHILOSOPHY DOWN TO THE LAST DETAIL. THE NEW COLLECTION IS FULL OF HIGH-END, FUNCTIONAL PRODUCTS TO SUIT EVERY CLIMATE ZONE AND ALL RIDER NEEDS.
The BMW Motorrad premium promise applies to the entire 2018 rider equipment program: top-quality material, a highly meticulous finish and safety based on cutting-edge technology.
One particular highlight of the 2018 BMW Motorrad rider equipment range is the homage to the legendary Paris-Dakar winner Gaston Rahier. No more than 1,000 of the exclusive VentureNeon jackets will be available, featuring sleeves and shoulders in luminous orange as well as elaborate embroidery elements. This is no doubt a precious collector’s item – but far too attractive a garment to be kept shut away in the wardrobe: after all, this superb replica has all the practical features an enduro enthusiast could possibly want.
With the System 7 Carbon helmet, BMW Motorrad presents a system helmet that can be converted into a jet helmet in no time – without requiring the use of tools. It sets a whole new benchmark in terms of safety, aerodynamics and versatility.
This story is from the September 2018 edition of CEO India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the September 2018 edition of CEO India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Five Ways To Win The Consumer Of 2030, Now
To win the data and technology-enabled “smart consumer” of tomorrow, discover the five things every consumer-facing business must do right now
TWENTY FOR ‘20
WILL THE NEW DECADE BE AS TRANSFORMATIVE AS THE LAST? EY EXAMINES THE QUESTIONS THAT WILL SHAPE THE NEXT DECADE
ROBOTS ON THE MOVE
THE MARKET FOR PROFESSIONAL SERVICE ROBOTS IS POISED TO TAKE OFF WITH A VENGEANCE, FUELED BY NEW DEVELOPMENTS IN 5G TELECOM SERVICES AND AI CHIPS
POST-DIGITAL CULTURE SHOCK
COMPANIES AROUND THE WORLD ARE FOCUSING ON DIGITAL TRANSFORMATION, BUT MANY ARE OVERLOOKING THE CULTURE CHANGE NECESSARY FOR SUCCESS
FROM LOCAL TO GLOBAL
Winning sales organisations excel at these five essential capabilities
Shooting for the Stars
MANFRED BAUMANN SHARES HIS INSIGHTS INTO PROFESSIONAL PORTRAITURE
FLYING WHILE BLIND
I AM NOT ONLY AN EXPERIENCED TRAVELER; I AM AN EXPERIENCED BLIND PERSON…
THE ALCHEMIST OF HOSPITALITY
Puneet Chhatwal, the CEO and MD of Tata Group’s hospitality arm Indian Hotels Company, talks about how his company is reimagining and repositioning some of its most renowned brands, raising the hospitality bar, with an eye on the evolving customer and emerging concepts and trends
Robots Can Go All The Way To Mars, But They Can't Pick Up The Groceries?
In the popular imagination, robots have been portrayed alternatively as friendly companions or existential threat. But while robots are becoming commonplace in many industries, they are neither C-3PO nor the Terminator. Cambridge researchers are studying the interaction between robots and humans – and teaching them how to do the very difficult things that we find easy.
How To Create A Growth Mindset?
A growth-oriented mindset must be cultivated among the employees for business growth and sustenance. It requires a good understanding of people and what drives them
