Study of an Ultra-stylish Luxuary-class Coupé
CEO India|November 2016

Get set to witness the ultimate in luxury on wheels...Behold the Vision Mercedes-Maybach 6.

Study of an Ultra-stylish Luxuary-class Coupé

The 2+2 seater is an homage to the glorious age of the aero coupés and consciously carries this tradition forward into the future. The coupé reinterprets classic, emotional design principles in an extreme way, following the Mercedes design philosophy of sensual purity.With its sensual, emotional design and intelligent details, the Vision Mercedes-Maybach 6 represents the ultimate in luxury. The classic aesthetic proportions of the show car – the extremely long bonnet, the low roof line and the rearward positioning of the greenhouse – recall the aero coupés of days gone by. But this is not retro design – this is a reinterpretation of classic, aesthetic principles.

At the same time the design is something unexpectedly new – cool, technoid and reduced. This is exemplified by the aerodynamically intelligent basic shape. Even without aids such as spoilers, the airflow hugs the contours of the vehicle body and only breaks away very late at the tail end of the vehicle. Then there is the surprisingly technoid character of the narrow lights, the partially transparent rims and the split rear window.

“Our glamorous coupé, the Vision Mercedes-Maybach 6, represents the ultimate in contemporary luxury. It is hot and cool”, states Gorden Wagener, Head of Design at Daimler AG. “With its intelligent appeal and reduced, technoid look, it perfectly embodies our design philosophy of sensual purity and our pursuit of aerodynamic efficiency”.

Reinterpretation of classic, aesthetic principles: the exterior design

This story is from the November 2016 edition of CEO India.

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This story is from the November 2016 edition of CEO India.

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